Experience
creative director
NOISE NOISE NOISE
2018 --PRESENT
Specializing in immersive branded retail experiences and spaces, as the Creative Director of Noise Noise Noise, I have designed award winning projects with a distinct handwriting using bold colour, reflectivity, material juxtaposition, strong architectural form, and merging the digital and physical realms.
Nike North America Design Director for Brand Experience allowed me to lead a multidisciplinary team of retail and graphic designers and partner with creative production and internal brand and marketing teams to specialise in the art versus science of Nike storytelling and brand experience in the retail space including the premier door for North America - Nike House of Innovation NYC/000.
design director
nike
2020 -- 2024
concept director
Cotton on group
2012 -- 2017
Starting as a Store Development Design Manager and working my way to Concept Director, I designed for the Cotton On Group’s seven vertical brands across 19 countries and opened over 150 stores in six years. I designed across all of the Cotton On Group’s retail concepts, leading retail design ideation, fixture and furniture design, instore experience through to global spatial roll out execution.
Selected Projects
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Selected Projects --
Awards
Winner - Emerging Designer of the Year, 2021
Shortlisted - International Interior of the Year - Subtype Auckland, 2021
Shortlisted - Retail Interior of the Year - Subtype Sydney, 2021
Shortlisted - Retail Interior of the Year - Stylerunner Armadale , 2021
Shortlisted - Emerging Designer of the Year, 2020
Shortlisted - Retail Interior of the Year- Relic Store , 2020
Shortlisted - Emerging Designer of the Year, 2019
Shortlisted - Retail Interior of the Year- Subtype Melbourne , 2019
Winner - Retail Interior - Digital Integration - Subtype Auckland, 2021
Winner - Retail Interior of the Year - Subtype Auckland, 2021
Silver Award - Retail Interior of the Year - Subtype Melbourne, 2019
Winner - Retail Interior of the Year - Cotton On Gateway, Durban , 2015
Finalist - Retail Interior of the Year - Cotton On V&A, Capetown, 2014
Selected Projects
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Selected Projects --
Client & Collaborator List --
Nike
Antler
Hype DC
Stylerunner
Made For
Crumpler
Subtype
Sans Beast
Fila
Sportsgirl
Fluff
Tennis Australia
Nude Lucy
The Sheet Society
StickIt Grill
New Era
Coffee On Cue
Relic
Frank Wild
Platypus