Nike

A series of electrifying illuminated cables radiate from a full scale Lebron mannequin throughout the store, separating the space into programmatic zones and turning down in the form of a crown for King James. The cabling language is derived from the laces that run throughout the shoe, a large scale abstraction of the product’s key innovation.

Lebron is an athlete who can do it all on the court – shoot, pass, defend. A trial experience was designed and developed with Uncanny Valley Studio to allow customers try on a pair of Lebron XXI’s and test out their range of skills in front of a large scale interactive screen.