Noise Noise Noise

Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and  responsible, transparent messaging.

Founded in Melbourne, Australia, Fluff ships our refillable Cloud Compacts around the world, for anyone who wants natural, vegan ingredients and refillable, plastic-free packaging without animal testing.

This pop up space was one of Fluff’s first foray’s into the shopping centre space and acted as a perfect marketing campaign.