Nike 

PEGASUS 40

Nike House Of Innovation NYC --

Celebrating 40 years of the iconic Nike Pegasus, a mom-and-pop style nostaglic run store was created to showcase the innovation and heritage timeline of the shoe. Along with a immersive digitally enabled running trial experience and local artist run club paraphernalia.

Role : Design Director
Design Team : Andrea Costales Loza, Marina Hartzell Gallegos, Chris Campbell
Production Team : Crystal Baklanov, Santy Wang
Built By : Bednark Studio
Vitrines : Shopcat
Artist Product Collaborations : Local Stranger Workshop, Gently, Phillip Kim
Digital Experience : Uncanny Valley
Digital Integration : TCI
Photography : Dorothy Hung
Videography : Andrew Houston