Nike

Insipred by a running research lab, the experience evokes a sense of wellness, energy and optimism in NYC local runners inspiring them to keep running and providing the tools to stay injury free.
Displaying pairs of real life wear tested footwear alongside runner reports and data, and storytelling showcasing the innovation premise of the footwear this initiative is for runners by runners.
Gift with purchase running recovery product was designed such as cork rollers and water bottle pouches and was given to customers with an exclusive NYC exclusive designed running shirt and running handbook magazine.
The digital treadmills were the star of the space giving a futuristic aesthetic juxtaposed with the tactile underfloor and behind the design table storytelling elements and tunnel propping.