Nike

An unreal lab exploring the Nike Air Max DN. A peek behind the curtain of Maxxed Out innovation, imagination and the potential for youth.
Elevation, inflation, air pulsation - the feeling and experience of Air and reality is propelled to the Max via floating motion inspired mannequins in air tubes with custom air inspired accessories by Local Stranger Workshop. A 10ft high inflatable ‘Maxx’ head provides an immersive photo booth trial experience with digital UCG and physical photo strip takeaway developed in collaboration with Uncanny Valley Studio. Whilst inflatable furniture and storytelling panels further bring the air story to life.