Nike

A digitally enabled basketball trial court experience aiming to continue Lebron’s legacy through to the next generation. Arcade inspired allowing ballers to log their points and claim unique NYC exclusive baskeball inspired prizes.

Jerseys designed with reclaimed deadstock materials allow customers to customise their name and number alongside NYC exclusive iconography.

Innovation storytelling showcasing the 3D models of footwear prototypes showcase the Lebron XX from concept to creation.