Nike
SUPERREP
Nike Soho NYC --
A metallic sheen to Rep. Sweat. Repeat. bringing the gym to life through a kaleidoscopic lens with ombre gradients and LED motion lighting. Chromatic hints of gym equipment are conceptualised throughout providing a futuristic background to launch the Superrep footwear franchise.
Role : Lead Designer
Design Team : Krissy Harbert, Lauren Blanche
Producer : Santy Wang