Nike

Progress is Never Done, but it starts here. Inspired by a build in progress, scaffolding and raw materiality is stacked and installed in a grid like linear format to create ‘rooms’ for running, training and yoga.

Central to the space is the robotic and digitally enabled ‘Progress Hub’ which acts as a self serve experience in which customers input their progress goals and a custom NRC and NTC training plan, playlist and nutrition guide is formulated and downloaded via scanning the QR code on the progress card unique to each user. The input preferences allow you to set a ‘Never Done’ sentiment with your name and city that was printed and added to the collective as well as appeared on the HOI big screens as motivation. The robots also retrieved a NYC exclusive Never Done t-shirt for the customer to wear during their training session.

A juice bar was member gated and encouraged sign ups to the Nike App in order to receive a free pressed juice. Custom stying pieces set a tone for the personalities of each mannequin so customers could ‘see themselves’ in the looks to inspire a progress plan.