Nike
50th
anniversaryNike House Of Innovation NYC --
A deep dive into 50 years of the Department of Nike Archives, a showcase of innovation past, present and future storytelling around the most pinnacle moments in Nike’s 50 year history.
To tap into the future of Nike Innovations, the Future 50 Exchange was created as a free programmed workshop space with 5 artists teaching skills such as jewellery making, furniture model making, plaster casting and footwear prototyping to participants.
Role : Design Director
Design Team : Andrea Costales Loza
Production Team : Crystal Baklanov, Santy Wang, Anne Tevlin
Built By : Bednark Studio
Vitrines : Fabien Oefner
Workshop Artists : Local Stranger Workshop, Original Rose, Andy Martinez, Studio Guapo, Mark Sabino
Digital Integration : TCI
Storytelling Design Collaboration : Hotel Creative
