Nike
TOGETHER
FOR THE RUN
Nike House of Innovation, NYC --
In time for the NYC Marathon, Together For The Run was a quick turn concept to story tell around the innovation behind Nike Zoom Fly 5, as well as present a easily shoppable footwear destination that displayed the Must Win 6 footwear styles for every runner - in terms of support, responsiveness and cushioning. All vitrines designed help to display the art vs. science of the footwear and present the style in a figurative and artful expression.
Role : Design Director
Design Team : Juan Chavez
Built By : Bednark
Vitrines Build By : Shopcat
Digital Integration : TCI