Nike

A in store activation designed to bring personalised touches to the Airforce 1 campaign, I collaborated with NYC based tie dye artist Stuydyed to create a playful expression of individual socks, laces and shoe-lery for Nike Soho.
In time for holiday gift giving season, the activation enabled customers to purchase packs with socks, laces and custom designed and produced shoe-lery in an exclusive NYC paint tin.
The shoe-lery, colour palette and overall experience was designed and produced by the team and saw incredible sell through during live activation times due to the tactile nature of the in store activation.