Nike

In response to two new innovations in women’s leggings, the Nike Zenvy and the Nike Go, the arena was transformed into an expression to serve her. Clear storytelling about the legging features via interactive vitrines, digital assets and mannequin styling set the tone for the women’s world.
Curved wall lines and interactive moving gradients added a more feminine touch with a digital sheen.
An interactive floor and wall tracked customers and presented them back with their aura energy, mood and coordinate location.