Noise Noise Noise

Grey neutral tones, textural surfaces and unexpected materiality forms the background to multi-brand sneaker retailer Hype DC. Concrete fabric fold footwear plinths flank the windows, the rear of the store is becomes a flexible brand activation space that can be skinned to suit any brand campaign. Launch week saw EBS hand jet customisation to white t shirts, totes and footwear by in store team members.