Noise Noise Noise

The connection between the real and the virtual is explored, as the physical space takes on a digitally inspired sheen. Maintaining the visibility of the existing built environment in the finished design juxtaposed with striking design overlay via colour, reflectivity, transparency and form. 

The use of striking tonal blue across the interior landscape is a nod to its New Zealand location in the ‘City of Sails’ embodying Auckland’s iconic harbour scenography as a conceptual reference. The futuristic tech-glam aesthetic combines physical tactility and details that will make an impact online, encouraging customers to snap and share imagery of the store interior.