Nike

A playful expression of dripping colour contrasts to bring a new energy and expression for the Olympic games. Featuring basketball and running as the primary footwear styles over the campaign initiative, a digital footwear trial experience was created in collaboration with Uncanny Valley Studio where customers personalized their avatar and participated in running and jumping trials for speed and height the showcased the innovative features of the footwear.
Exclusive artist merchandise was created in collaboration with NYC illustrator Ariel Davis with running and basketball theme fused with NYC references that was available for purchase at House of Innovation NYC.
Custom dripping furniture and basketball props were designed and developed to elude to splashes of paint and energy thrown around the space.