Nike

Immersing women in an interconnected world where football, fashion and culture collide. Via storytelling around the Nike Phantom Luna boot and the World Cup Kit NTC jersey - innovation is brought to life via innovation vitrines, inspirational jersey styling mannequins (with custom reworked accessories by Haram.) A digital interactive table with a kinect camera football scoring game engages customers, and bi-weekly artist feature with football inspired accessories eg. embroidered football jerseys by The Football Girl, jewelery and football scarves by Smile Flower Club, Team Colour Dye Kits by RIT and Pitch Pack bags by Local Stranger Workshop. All artist collaborations were directed by myself in collab with the artist and produced by the Nike team.