Nike

KEEP running

Nike House of Innovation, NYC --

It’s still better outside. Regardless of the rain, sleet or snow, the Nike InfinityRN Gortex is built for all conditions.
A chromatic formed puddle sits centre to the landing space, whilst footwear pedestal are infilled with custom ‘all weather’ propping to aid in storytelling to the customer regarding the products ideal terrain and usage.

Role : Design Director
Producer : Nick Pregler
Built By : Bednark
Terrain scenic mound + Vitrines : Shopcat